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Benefits of Mailing with a Mailing House

Let's face it, you have a business to run. Do you have the time to understand all the intricacies of sending direct mail to grow your business? What do you do for yourself and what do you outsource? If you are considering outsourcing a task, here are some things to remember. A mailing house will apply the maximum available USPS discounts. You can choose from first-class, bulk or nonprofit mailing rates. A good mailing house will use CASS certification to ensure the lowest rate possible for the group you selected. Another thing to consider is the time it takes to presort, depending on the size of your list, that task can be hugely daunting. Presorting and barcoding each postcard for USPS verification saves you time and money. Your image is everything, state-of-the-art addressing gives your mailings a polished, professional look. Consider this, if done well, printing and mailing 5000 full color standard sized postcards can cost as little as 41 cents, about the cost of a stamp. If you're mailing a considerably smaller batch, you can easily calculate the cost of printing, cost of mailing, your typical response rate and the profit you would make on each sale and decide if direct mail can help you grow your business. Learn more about mailing services.

How to Use a Mailing List

Here's a number you should know if you're thinking about using direct mail to grow your business: 41% of your direct mail campaign's success depends on your mailing list. First, you should mine your own mailing list, gather all the prospects and current customers you have to create your house list. Then, look for ways to add more prospects to your list. Did you know that at Avery Print and Mail Center you can begin building your ideal list using our mailing list service? You can search for your potential prospects using demographics, even find prospects within a certain radius of your physical business. If you're trying to reach a segment of professionals, such as doctors or insurance agents or if you want to communicate with trade show exhibitors or attendees, we can help you find them. Now you know that being in the right mailbox at the right time is important to a successful mailing, next post we'll discuss the other benefits of using a mailing service.

direct mail mailing lists