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7 Simple Steps to Direct Mail Advertising

Though each of these steps takes a little time and expertise, it really is possible for small business to gain great results from direct mail with a little planning.

1) Review your marketing plan-What is your goal? What do you want your customers to do? How will you track responses?
2) Building your mailing list (see the last 2 posts for discussions on mailing lists)
3) Pick the right promotion-Do you want to announce an opening, a product, new service, a sale? Just make sure you have a call to action and make it easy for customers to contact you.
4) Create a high-impact postcard-Make a good impression, use powerful imagery and relevant, call to action driven content.
5) Select your mailing services-There are a few options for delivery and delivery postage rates, select the one that's best for you.
6) Track your campaigns success-Compare your total costs for mailing versus revenue generated, each time you'll learn more and improve results.
7) Plan you next promotion-Stay active in your customers mind, be consistent and frequent and let your customers know what you can do for them.

Avery Print and Mail Center has a white paper on this topic with a lot more detail, just go to our 7 Simple Steps Marketing Guide, sign up and download the PDF.

Avery Print and Mail Center Re-launches Website

Since Avery Print and Mail Center launched in the fall of 2005, we’ve learned a lot. Though I'm very proud of our additional product offerings, I'm most pleased with our ability to offer exceptional help through customer service. We've revamped the site to improve checkout time and ease of use. Thanks to all of you who completed our surveys asking for your input and feedback, positive and otherwise! We want to keep learning from you and hope you'll learn a little from us. The biggest issue we hear from our customers is about the complexity of direct mail. Our solution is to provide top-quality customer service and direct mail expertise. Although we are continually improving the user experience, we are still very focused on the big picture: helping small businesses grow.

Welcome to Direct Mail Dish

Direct Mail Dish is the latest from the Avery Print and Mail Center team on topics related to direct mail and growing a small business. We'll provide insight, business tips, and advice from direct mail marketing experts. Guest author, Jerry Heisler, a direct mail veteran who has given seminars for the DMA and the USPS, will step in from time-to-time to share his expertise and help you understand the complexities of direct mail and how to use it to grow your business. Topics will include how to design campaigns, obtain mailing lists, and monitor return on your investment. On behalf of the Avery Print and Mail Center Team, we look forward to sharing with you in the coming weeks.