Though each of these steps takes a little time and expertise, it really is possible for small business to gain great results from direct mail with a little planning.
1) Review your marketing plan-What is your goal? What do you want your customers to do? How will you track responses?
2) Building your mailing list (see the last 2 posts for discussions on mailing lists)
3) Pick the right promotion-Do you want to announce an opening, a product, new service, a sale? Just make sure you have a call to action and make it easy for customers to contact you.
4) Create a high-impact postcard-Make a good impression, use powerful imagery and relevant, call to action driven content.
5) Select your mailing services-There are a few options for delivery and delivery postage rates, select the one that's best for you.
6) Track your campaigns success-Compare your total costs for mailing versus revenue generated, each time you'll learn more and improve results.
7) Plan you next promotion-Stay active in your customers mind, be consistent and frequent and let your customers know what you can do for them.
Avery Print and Mail Center has a white paper on this topic with a lot more detail, just go to our 7 Simple Steps Marketing Guide, sign up and download the PDF.