The most important element in the success of a mailing is usually the mailing list. A magnificent mailing piece sent to the wrong audience will have very little chance of success. An average mailing piece sent to the right list of people stands a good chance of being profitable.
SITES WE LIKE
- Avery.com
Avery Official Website for Office Products and Office Supplies. - Direct Marketing Association
Tools, research and events for direct mail marketing. - Entrepreneur.com
Great resource and advice for starting a small business. - Microsoft Small Business Center
Products, articles and learning center for small business.
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January 23, 2008
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