When enclosing a reply card or envelope in a direct mail package, always prepay the return postage by using a permit. It will more than pay for itself in terms of results. Whenever you ask someone to do something, such as finding and affixing their own stamp, a percentage of them won’t do it and your response will suffer.
SITES WE LIKE
- Avery.com
Avery Official Website for Office Products and Office Supplies. - Direct Marketing Association
Tools, research and events for direct mail marketing. - Entrepreneur.com
Great resource and advice for starting a small business. - Microsoft Small Business Center
Products, articles and learning center for small business.
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January 14, 2008
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