Be sure you can deliver what you promise. Never make a claim in your advertising that you cannot fulfill. Don’t promise one day service when you are backed up for a week. Don’t offer something for free when there are hidden charges. When you make a promise, deliver on it. You’ll build good will and your customers will keep coming back.
SITES WE LIKE
- Avery.com
Avery Official Website for Office Products and Office Supplies. - Direct Marketing Association
Tools, research and events for direct mail marketing. - Entrepreneur.com
Great resource and advice for starting a small business. - Microsoft Small Business Center
Products, articles and learning center for small business.
« The Importance of Knowing Your Target Audience | Main | Direct Mail-No Offer Equals No Results »
November 14, 2007
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