Q
"Does the benefit of a direct mail campaign for an Internet website outweigh the costs associated. The real concern: should we perform a direct mail campaign for a website offline. Would it not be more
productive to advertise online? "
A
"Thank you for contacting us.
One of the nice things about direct mail advertising is that it is easily tested. You can try a mailing or two and learn for yourself how effective it is for your offer (be sure to read our posts about creating an offer).
You don't have to choose one method over the other...you can try them both.
Direct mail gives you the opportunity to pin point your message to known audiences of people likely to be interested in what you have to say. This is accomplished by proper list selection and the Avery Print and Mail Center team can assist you in developing appropriate lists. You can contact our list people at 877 AVERY-PMC or 877-283-7976.
Postcards are an inexpensive way of advertising to direct people to your website. Remember that the key measurement you want to be looking at is your return on investment. What do you want people to do once they get to your website? Whether it's capturing a qualified lead, a white paper download or a direct sale, it's simple to test effectiveness. Need help? Just give us a call at 877 AVERY-PMC or 877-283-7976.
Hope this has been helpful. Thanks for contacting Avery."
Jerry Heisler for Avery Print and Mail Center
Do you have a direct mail question? Ask Jerry. We can't answer every request, but we'll do our best to help!
direct mail postcards
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