Here's a number you should know if you're thinking about using direct mail to grow your business: 41% of your direct mail campaign's success depends on your mailing list. First, you should mine your own mailing list, gather all the prospects and current customers you have to create your house list. Then, look for ways to add more prospects to your list. Did you know that at Avery Print and Mail Center you can begin building your ideal list using our mailing list service? You can search for your potential prospects using demographics, even find prospects within a certain radius of your physical business. If you're trying to reach a segment of professionals, such as doctors or insurance agents or if you want to communicate with trade show exhibitors or attendees, we can help you find them. Now you know that being in the right mailbox at the right time is important to a successful mailing, next post we'll discuss the other benefits of using a mailing service.
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